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_Priya’s Shakti

A layered storytelling project and augmented reality comic book, supporting the movement against patriarchy, misogyny and indifference through love, creativity and solidarity.

2014 Dan Goldman,Lina Srivastava,Ram Devineni
EN,Hindi,Marathi Visit the project

A cultural shift had to take place, especially views towards the role of women in modern society. Deep-rooted patriarchal views needed to be challenged.

Ram Devineni. Director, author, co-producer.

An innovative social impact multimedia project that helps illuminate attitudes towards gender-based violence (GBV), Priya’s Shakti arose in the aftermath of a highly-publicized gang rape on a bus in New Delhi in December 2012 that outraged India and the world. The project centers on the Goddess Parvati and Priya, a mortal woman devotee and survivor of rape and is rooted in ancient matriarchal traditions that have been displaced in modern representations of Hindu culture. It creates an alternative narrative and voice against GBV in popular culture through the Hindu mythological canon. Central to the project is an augmented reality (AR) comic book & exhibition – the first of its kind with international outreach and social engagement.

The storyline focuses on Priya, a human woman and ardent devotee of the Goddess Parvati, who has experienced a brutal rape and the social stigma and isolation resulting from it. The Goddess Parvati is horrified to learn about the sexual violence that women on Earth face on a daily basis and is determined to change this disturbing reality. Inspired by the Goddess, Priya breaks her silence. She sings a message of women’s empowerment that enraptures thousands and moves them to take action against GBV around the world. This project highlights the threat of sexual harassment and violence that women face on a daily basis unless deeply rooted patriarchal norms are challenged.

Project at a Glance :

Language : EN,Hindi,Marathi
Country : India,United States
Year : 2014
Author : Dan Goldman,Lina Srivastava,Ram Devineni
Producer : Lina Srivastava,Ram Devineni,RATTAPALLAX
Team : Christian Popp,DJ Spooky,Eleonore Boissinot,Enrico Cullen,Meena Alexander,Paul D. Miller,Rene Veron,Shikha Bhatnagar,Shubhra Prakash,Steve Zeitlin,Tushar Prakash,Yusef Komunyakaa,Zeina Abi Assy
Developers : Crossover Labs,DOK Leipzig Net Lab
Designers : Dan Goldman,Ram Devinevi
Topics : Gender,Gender-based Violence,Religion and Spirituality
Technologies : Comixology app,Racontr interactive site
Techniques : Augmented reality,comic book,Cross-media,Graphic Novel,Infographics,Transmedia
Festivals : Cross Video Days,Jaipur Literary Festival,Kolkata Literary Festival,Mumbai Dharavi Biennale,Mumbai Film and Comic Convention,PEN World Voices Festival of International Literature,Power to the Pixel,Sheffield Doc/Fest,SXSW
Budget Range : $235k
Funders AND Incubators : A/E Ventures Foundation,Apne Aap Women Worldwide,Blippar,Brooklyn IFP Media Center,Crossover Lab,DOK Leipzig Net Lab,Ford Foundation,Hive Digital Media Learning Fund,Manhattan Community Arts Fund,MS Asian Women’s Giving Circle,New York State Council on the Arts,New York State Legislature,SNEHA,The Jerome Foundation,Tribeca Film Institute’s New Media Fund
Trailer :

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