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_Colored/Noire

Colored is an immersive AR installation adapted from a biographical essay about the 15-year-old Claudette Colvin who refused to give up her seat to a White passenger set in the backdrop of 1950s Alabama.

2023 Pierre-Alain Giraud,Stéphane Foenkinos,Tania de Montaigne
CHI,EN,FR,IT Visit the project

“‘What comes after the black woman? No one has come back to say.’ It is a hot topic. Today, when the essentialization of gender and colour is at the centre of debates, it seems more than crucial to us to support the general public in the recognition of Claudette Colvin’s story, a true metonym of the history of Black people in the United States.”

Novaya to Docubase

In Montgomery, Alabama, on the 2.30 p.m. bus on 2 March 1955, 15-year-old Claudette Colvin refused to give up her seat to a White passenger. Despite threats, she remained seated. After being thrown in jail, she decided to sue the city and plead not guilty. No one had ever dared to do that. And yet, no one would remember her name.

Noire is an immersive AR experience adapted from a biographical essay written by Tania de Montaigne, which premiered at the Centre Pompidou in 2023 and won the Immersive Competition at the Cannes Film Festival in 2024.

The experience takes place in groups of ten people. Visitors prepare themselves with special equipment: Hololens 2 goggles, a bone conduction headset and a small backpack. They enter a 300 square meter set that will soon be haunted by the ghosts of 1950s Alabama…

Preservation Wishes

We hope to deeply connect with people through emotions. This immersive experience shares the story of Claudette Colvin, an ordinary yet extraordinary woman with a touch of Antigone. We aim to leave a lasting impression of her strength, vulnerability, and resilience. Our goal is to inspire young audiences and encourage them to view the world through a new lens.

Project at a Glance :

Language : CHI,EN,FR,IT
Country : France,Taiwan
Year : 2023
Author : Pierre-Alain Giraud,Stéphane Foenkinos,Tania de Montaigne
Producer : Flash Forward Entertainment,Novaya
Team : Alban Niemaz,Chia Hui Wang,Christa Chen,Emanuela Righi,Laurence Fontaine,Nicolas Becker,Patrick Mao Huang,Philippe Berthomé,Pierre-Luc Denuit,Valgeir Sigurdsson
Developers : Mathieu Denuit
Designers : Louis Moreau
Exhibition Venues : Cannes Film Festival,Fipadoc Festival Biarritz,Kaoshiung Film Festival,London BFI,Luxemburg FF,Meet Milan,National Theater Taipei,Newimages Paris,Phi Center Montreal,Pompidou Center,TIFA Taipei,Toulon Theater,Tribeca Film Festival,Valence Theater
Awards & Nominations : 3XR Must Awards,Best Immersive Work Cannes Film Festival,Best XR Experience Lux Film Festival,SIMA Jury Prize,Thea Award
Budget Range : €200K (spent),€300K in kind
Funders AND Incubators : 104factory,CNC,French Institute,Pompidou Center,Région Auvergne-Rhône Alpes,TAICCA
Trailer :

 

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