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_Drop in the Ocean

“Drop in the Ocean” is a virtual reality experience that immerses the participants directly in the plastic pollution crisis plaguing the world’s oceans.

2019 Adam May,Chris Campkin,Chris Parks
EN Visit the project

“In general, the best way to inspire someone, whether that’s a policy maker or business leader, would be to bring them to the actual site of the conservation. But we obviously can’t do that for everyone. VR, in our opinion, really helps to change that, even more so than a photograph or traditional video. People feel like they are there, but without the cost and time of travel. And once they see it, they want to save it.”

Melina Formisano, vice president of marketing at Conservation International, to Adobe Create

“Drop in the Ocean” is a social virtual reality experience that immerses participants in the plastic pollution crisis plaguing the world’s oceans. Its premise is that the participant and three companions have shrunk down to 2 inches tall and are hitching a ride on a jellyfish floating through the ocean. While on the jellyfish, the participants pass various marine creatures before encountering a slew of plastic trash. Body tracking allows the viewer to see not only their own figure within the VR headset, but also the colorful avatars of the other participants.

The experience premiered at the 2019 Tribeca Film Festival and was prefaced by a walk-through installation shaped like an oversized Jellyfish created by Thinc Design. The jellyfish’s body created a dome above the VR arena, and the accompanying sound, lighting, and imagery hinted at the contents of the VR experience. The actual 7-minute VR experience was inspired by the photo archive of Academy Award-winning micro-photographer Peter Parks and narrated by explorers Philippe and Ashlan Cousteau.


Preservation Wishes


Project at a Glance :

Language : EN
Country : United Kingdom,United States
Year : 2019
Author : Adam May,Chris Campkin,Chris Parks
Producer : Associate Produced by: Vulcan Productions,Executive Producer : Jody Allen,Executive Producer: Dr H Fisk Johnson,Executive Producer: Dr M Sanjayan,Executive Producer: Jamie Cross,Executive Producer: Matt Milios,Executive Producer: Melina Formisano,Executive Producer: Ruth Johnston,Made Possible By: SC Johnson,Produced by: Conservation International and Vision 3
Designers : Adam Bruce,Elliott Round,Gold Panda,Thinc Design,Vincent Watts,Vision 3
Exhibition Venues : Impact Reality Summit,Tribeca
Funders AND Incubators : Conservation International,SC Johnson,Vision 3,Vulcan Productions
Trailer :

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