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For me, a really huge motivation, beyond the geology, was to help define a genre. That’s the design challenge: What is this genre of interactive books? What does it mean to organically link up a simulation that’s interactive and playful, like you might find in a game, with a book.Chaim Gingold, Author. From Kyle VanHemert's Wired article.
Earth Primer is a science book for playful people. Discover how Earth works through play—on your iPad. Join a guided tour, with the forces of nature at your fingertips. Visit volcanoes, glaciers, and sand dunes. Play with them, look inside, and see how they work.
Earth Primer defies existing genres, combining aspects of science books, toys, simulations, and games. It is a new kind of interactive experience which joins the guided quality of a book with open ended simulation play. A key motivation behind the creation of Earth Primer is to model a new genre for other designers to borrow from, while helping our culture reimagine the possibilities inherent in simulations and interactive books.