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_Just a Reflektor

The interactive Arcade Fire music video bridges the worlds of analog and digital, reality and fiction, film and the web.

2013 Aaron Koblin,Vincent Morisset (AATOAA)
Cantonese,CS,DE,EN,ES,FR,HAT,HI,IT,JP,KO,PO,RU,SV,TH,ZH Visit the project

“The project is about representation and identity. A reflection about the notion of truth and our relationship to fictive worlds.”

Vincent Morisset, Author

Just a Reflektor is an interactive, web-based “music video” for an Arcade Fire song of the same title. To begin, the user is prompted to connect his/her mobile device with the experience. Once the connection is established, a tracker appears on the screen of the user’s device and is detected by the computer camera–allowing the user to manipulate the music video. The interaction between the computer screen and the mobile device evokes a feeling of a flashlight illuminating a dark scene or a shadow play of sorts. While using high-end digital technology, Just a Reflektor plays with the aesthetics of analog and optical. Moreover, the project combines novel interaction techniques with documentary-style footage, bridging film and web aesthetics.

This Emmy-winner project is open-source; tools used in the development as well as the code are available on the “Technology” page at the end of the experience.

Project at a Glance :

Language : Cantonese,CS,DE,EN,ES,FR,HAT,HI,IT,JP,KO,PO,RU,SV,TH,ZH
Country : Canada,United Kingdom,United States
Year : 2013
Author : Aaron Koblin,Vincent Morisset (AATOAA)
Producer : AATOAA,Antlers,Cine Institute,Google,Unit9
Team : Amelia Roberts,Arcade Fire,Axelle Munezero,Bybiane Hyppolite,Charlemagne Fritzner,Mathieu Laverdière,Maurice Gilles,Nicolas Roy,Rara Tesser Esprit,Sabah Kosoy
Developers : AATOAA,Édouard Lanctôt-Benoit,Maciej Zasada
Designers : Brandon Bommaert,Caroline Robert,Renata Morales
Exhibition Venues : Barcelona Mobile World Centre,Cooper Hewitt Design Triennal,Festival Du Nouveau Cinéma,Museum of Art at Seoul National University,San Jose Museum of Art,SXSW,Taiwan Techno Art Exhibition
Awards & Nominations : ADC Silver Cube for Interactivity Craft & Art Direction,Adobe Cutting Edge Award,Art Director’s Club Award,Awwwards Site of the Month,Big Award,Cannes Bronze Lions,D&AD in Book Award,Emmy Award (Outstanding Creative Achievement - Original Interactive Program),Festival du Nouveau Cinéma,FITC Awards,FWA Site of the Month,IDFA DocLab Finalist,Music Film and Net Art People's Voice),MUVI,SXSW Interactive Award Winner,Webby Award (Net Art
Funders AND Incubators : Google
Trailer :

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