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_THE G WORD: Transforming gender norms, one story at a time

THE G WORD is an interactive storytelling project that draws on user-submitted personal stories to fight gender-based discrimination and violence.

2015 Breakthrough,Ishita Srivastava
AR,EN,ES,FR,HI,RU,ZH Visit the project
By collecting, connecting, and presenting personal stories from people (across all sexual orientations and gender-identity) Breakthrough aims to illuminate—and ultimately transform—the culture of gender-based discrimination and violence.
Ishita Srivastava, Author.

THE G WORD aims to use stories to challenge restrictive gender norms and create an atmosphere of acceptance. Users first encounter several clusters of small circles, each of which represents a personal story about gender norms. Two short videos produced by Breakthrough, the global human rights organization behind THE G WORD, set the tone for the project and present individuals’ experiences of gender, such as a college athlete’s fear of coming out as gay. Each video ends with the phrase “Gender norms divide us. Stories unite us.”

As users explore the website, they can comment on or share stories. They are also invited to add their own stories—as text, audio, image, or video—to the project, choosing between THE G WORD‘s main themes: our bodies, our childhoods, our families, our jobs, our relationships, and our school days. When submitting a story, users are prompted to explain what happened to them, how it changed them, and what their vision is for a better future. They can also select specific topic tags for their story, such as emotional abuse, consent, classism, and asexuality. As the number of stories grows, so does the range of experiences represented by the project. Through this network of personal stories, THE G WORD breaks down barriers around the sensitive subject of gender and encourages users to expand their points of view.

Project at a Glance :

Language : AR,EN,ES,FR,HI,RU,ZH
Country : United States
Year : 2015
Author : Breakthrough,Ishita Srivastava
Producer : Breakthrough
Team : Jonathan Vidar,Melissa Campbell,Nancy Schwartzman,People's Television
Developers : Orangestatic
Designers : Thomas Cabus
Awards & Nominations : Webby Award Honoree
Budget Range : $175k (spent) $50k (in-kind)
Funders AND Incubators : Google,The Ford Foundation,The Nathan Cummings Foundation,The National Endowment for the Arts
Trailer :
http://www.youtube.com/embed/ihIJPihvezs
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