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_We Choose the Moon

Interactive website “We Choose the Moon” recreated the Apollo 11 launch for the mission’s 40th anniversary.

2009 Ben Tricklebank,Brian Williams,Joe Alexander,Wade Alger
EN Visit the project

“We knew people would be watching. We do lots of site launches, but you don’t normally get your audience counting down to the exact second. It had to go off without a hitch”

Jonathan Hills, Creative Director, in Computer Arts


We Choose the Moon is an 11-part interactive website that details the Apollo launch and moon landing. It was made for the John F. Kennedy Library on the 40th anniversary of the launch and tracked the progress of the mission as if it were happening in real-time. To recapitulate the scope of the event, especially in its news coverage, The Martin Agency and Domani Studios designed widgets for MySpace, Facebook, and computer desktops, and ran three Twitter streams which re-emitted over 650 communications from the actual mission. During the mission stage, the site received over three million unique visitors. Now the site is open for audience members to interact freely, offering historical photographs and videos. An animation of the launch, flight, and landing guides the audience through the particulars of the mission.

Project at a Glance :

Language : EN
Country : United States
Year : 2009
Author : Ben Tricklebank,Brian Williams,Joe Alexander,Wade Alger
Producer : John F. Kennedy Presidential Library and Museum
Team : Domani Studios,Martin Agency
Exhibition Venues : IDFA DocLab
Awards & Nominations : Cannes Lions Gold Cyber Lion,Cannes Lions Gold Integrated Lion,Creativity Awards Report: Most Awarded Interactive Project Worldwide,D&AD Yellow Pencil Digital Advertising,D&AD Yellow Pencil Websites,FWA Site of the Year,SXSW Interactive Awards Motion Graphics,Webby Awards Education,Webby Awards People’s Voice
Funders AND Incubators : AOL,John F. Kennedy Presidential Library and Museum
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