|2009||Ben Tricklebank,Brian Williams,Joe Alexander,Wade Alger|
Visit the project
“We knew people would be watching. We do lots of site launches, but you don’t normally get your audience counting down to the exact second. It had to go off without a hitch”
Jonathan Hills, Creative Director, in Computer Arts
We Choose the Moon is an 11-part interactive website that details the Apollo launch and moon landing. It was made for the John F. Kennedy Library on the 40th anniversary of the launch and tracked the progress of the mission as if it were happening in real-time. To recapitulate the scope of the event, especially in its news coverage, The Martin Agency and Domani Studios designed widgets for MySpace, Facebook, and computer desktops, and ran three Twitter streams which re-emitted over 650 communications from the actual mission. During the mission stage, the site received over three million unique visitors. Now the site is open for audience members to interact freely, offering historical photographs and videos. An animation of the launch, flight, and landing guides the audience through the particulars of the mission.