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_Holograms for Freedom

Holograms for Freedom, “the first hologram protest in history,” was a response to Spain’s “Gag Law,” which criminalized many forms of public protest.

2015 Cristina Rodriguez,Daniel Rodriguez,Guillermo Santaisabel,Javier Urbaneja
EN,ES Visit the project

“The Citizens’ Securities Law’s Reform is an attack on the right of freedom of assembly. […] To respond to this injustice and to show the future will have to face if this bill continues its course, we saw the need to carry out a different kind of protest that would allow our demands to become unstoppable: the first hologram protest in history.”

No Somos Delito, producers.

In 2015, a new public safety law—popularly known as the Gag Law (Ley Mordaza)—took effect in Spain. It banned many forms of protest and set down heavy fines—up to €600,000—for unauthorized protests, demonstrations outside Parliament and other government buildings, and even documenting protests or publishing information about them. The No Somos Delito (“We Are Not Crime”) movement against the bill, made up of over 100 social justice, political opposition, and human rights groups, sought to raise awareness of the new restrictions and agitate for the bill to be repealed.

Together with advertising agency DDB Spain, No Somos Delito created Hologramas Por La Libertad/Holograms for Freedom, “the first hologram protest in history.” They called on people around the world to participate by recording shouts, writing sign slogans, or sending in photos or webcam videos of themselves. These crowdsourced contributions, as well as professionally recorded participants, were used to digitally render thousands of holograms for a protest in front of the Parliament building in Madrid. This holographic event offered an avenue for public protest when physical demonstrations were prohibited; in evoking the proscribed physical protests, it also foregrounded questions of who has the right to occupy and use space.

Project at a Glance :

Language : EN,ES
Country : Spain
Year : 2015
Author : Cristina Rodriguez,Daniel Rodriguez,Guillermo Santaisabel,Javier Urbaneja
Producer : Antiloop Studio,DDB Spain,Garlic TV,No Somos Delito
Team : Alberto Escudero,Alvaro Gorospe,Bruno Galán,David Bardos,Elena Carrasco,Elena Vergel,Enrique Feijoo,Esteban Crespo,Fernando Drumond,Fernando Guarinello,Gabriela Castro,Jose Maria Roca De Viñals,Mariona Cruz,Pancho Alcaine
Developers : Antiloop Studio,DDB Spain,Garlic TV
Designers : Cristina Rodriguez
Exhibition Venues : ADC*E,AdWeek Project Isaac,Cannes,D&AD Festival,El Ojo de Iberoamérica,El Sol,Eurobest,IAB Inspirational,New York Film Festival,The One Show
Awards & Nominations : Adweek Project Isaac,Art Directors Club Europe,Bill Bernbach,Bill Bernbach Awards,Cannes Lions,CDEC,Clio Awards,Club de Creativos,D&AD,El Ojo de Iberoamérica,El Sol,Epica Awards,Eurobest,IAB Inspirational Awards,Laus,London International Awards,New York Festivals,The One Show
Funders AND Incubators : Antiloop,DDB Spain,Garlic TV
Trailer :

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