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The initial shock value of the work dissipates as you come to realize that screaming isn’t just noise pollution, its cathartic and exhilarating.
Andrew Kennedy, Future of Storytelling
Primal is the result of a meeting between Canadian and Argentine artists who combined their skills to create a virtual space where everyone can scream without restraint.
This scream is the unwinding of the most intense emotions and the most basic instincts, including joy, surprise, anger, fear, hatred or passion.
Through Primal, you can also explore the life, environment and reality of six young people in Quebec and Argentina who boldly participated in this screaming game.
Primal is a surprising, new, collaborative, and interactive experience from Montreal’s NFB team and Encuentro, the Ministry of Education’s television channel in Argentina.
A study guide on the project allows teachers to further examine the issue and to discuss it with their students by discovering, amongst others, artists who made screaming their subject.