EthnoAlly is a mobile application that enables researchers to create and organize multimodal field notes for ethnographic studies. The mobile app produces GNSS-tagged multimodal material which is then archived, organized and analyzed on a cloud application server. Ethnoally functions as a personal assistant for ethnographers in their exploration of people and places, as well as a participatory tool that researchers can use with their interlocutors, both in person and remotely — for example, in the form of multimodal diaries. The mobile app can be downloaded to research participant’s device allowing them to generate images, text notes, sound files and geolocative and temporal metadata, functioning as an extension of the ethnographer.
EthnoAlly is a tool for conducting serendipitous, multimodal ethnographic work in a growingly complex world.